There is so much information on the best way to market a website that it can be overwhelming to understand where the best place is to start. One can spend a lot of time and money on the wrong efforts. There are also many unethical ways of promoting your website, one should have a good understanding of the best good business practices to represent your brand.
# Tip Number One: Be honest, clear and informative about the details of your product
If you don’t have a real and tangible product or service that the marketplace needs, don’t waste people’s time with misleading information or “clickbait” to keep them on your website. This alienates potential customers and brings down the standards of your brand.
If you have a product/ service to offer that there is a need for, I highly recommend that you offer accurate, relevant and up to date information on this offering aimed at your target market and develop your brand reputation within an industry. In the age of information, consumers want to make informed purchases and as everyone has easy access to information, consumers are more informed than in previous eras.
#Tip Number Two: Master one Social Media platform at a time & don’t risk poor representation
Regardless of which platform you choose to list first take your brand online, be it on your personal website, Facebook, Instagram, Pinterest etc. take some time to get to know that specific platform and the best business practices for your industry. Each platform is completely unique and requires a different skill set and different degrees of responsiveness. Do not try and list on all social media platforms at once and be unable to respond to potential customer queries or leave clients hanging. Always keep in mind that you are representing a brand and you need to convey to your clients that you and confident, knowledgeable and good choice for consumers and as such need a professional online presence wherever you choose to be online.
# Tip Number Three: Learn from industry leaders in your specific industry
Just because your digital media budget is limited shouldn’t stop you from learning from bigger companies with entire departments running their online presence. Follow other brands in your industry and study their posting schedules and techniques and decide which methods you will use when promoting your own brand.
# Tip Number Four: Do not post irrelevant or inaccurate information
As mentioned regarding how to find the best website marketing advice, the internet provides an overwhelming amount of largely irrelevant information! The current trend is more towards minimalist websites. Consumer attention is earned, and when you have it, you should use this opportunity to the maximum to convey crisp, concise and informative data. Make sure any platform that you are using only displays the latest, most relevant and concise information you have. This may mean removing some outdated information, but again – consumer attention is a luxury online, so when you have it, you want to optimize this time to best convert that attention into a sale.
# Tip Number Five: There is no excuse for not proof reading & beta testing
“Beta” testing involves enlisting a few friends, family or colleagues to first look at your online brand and test that all your information is accurate and functional. Additionally, always look at your website using a mobile device and an iPad or similar before launching a full live version to your audience. This is a very basic principle, but once more, when you have a potential customer’s attention, regardless of what device they are using, you cannot risk losing that attention to faulty links or applications. This will do immense damage to your branding and reflects poorly on how much you value your target market.
Similarly, proof reading and spell checking is a non-negotiable basic neglected by so many companies. Poor spelling and grammar shows a lack of interest and effort by a brand and will often result in a loss of potential clients.
# Tip Number Six: Consider your own online experiences
Be extremely cautious about loading large files/ images or auto-play videos to your website or social media. Not only does this mean a delay for potential customers when loading your information, but many users also resent being “conned” into watching a video without first being asked if this is what they may prefer.
Going back to the essentials, a minimalist site, offering clear, concise and easy to load information with clear contact details should a user have more questions is the best use of potential client’s attention span online.